What makes Viral Marketing unique? It generates interest in a brand or a product, through messages that spread like fire on social media.

If your business is not on the internet, then your business will be out of business.

Let's see how a Spanish family started with just 30 euros and went to owning 7000 stores due to their brilliant marketing strategies.

It is proven that smell drives our decisions. Marketers use our senses and perception in combination to create Sensory Marketing.

Why does controversy work? People tend to read and share because they have an opinion and want the rest of the world to know about it.

So, why is it that luxury brands don’t advertise? Maybe luxury brands don’t need marketing and advertising at all.