2021-22
ELIXIR 2.0
Elixir 2.0, the flagship event and annual fest of marksoc was filled to the brim having a footfall of almost 1400+ participants.
Encapsulated with events varying from outlining a yielding marketing plan, to succeeding your opponents through buying a company’s successful strategies, and handling a real company's marketing crisis; these events were bound to challenge you in every way possible.
Marksoc also organized a promotion day event for Elixir 2.0 to spread the spirit of celebration and activity throughout the college. From flash mobs to pictionary, the event had several fun occasions to engage the public. Other exciting games included Spin the Wheel and the paper plane game. It also had a photo booth for people to capture Elixir's memories for years to come and this jolly afternoon ended with a lot of praise, celebration and comraderie surrounded by music and giggles.
Elixir 2.0 incorporated within it three fun-filled and spectacular events Marketing Mishaps, Ad-Mad and pitch please, the first two rounds being held in a hybrid model, the final rounds of all being held on the campus itself. The fest concluded with widespread consensus on its success. These events were held under the moderation of reverend judges like:
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Ms. Chandni Aswal
Assistant Professor at
Shaheed Bhagat Singh College
Dr. Ruchi Gupta
Professor at
Shaheed Bhagat Singh College
Ms. Rachitta K Juneja
CEO, Founder & User at a WHIDE
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Ms. Pooja Rani
Assistant professor in Shaheed Bhagat Singh College
Pitch Please
In Pitch Please, the teams had to buy marketing strategies in the auction from the budget allotted to each team while keeping in mind how to bag in maximum strategies and how to waste other’s budget. In the end the teams were required to present the most efficient and effective marketing plans to get on the top of the game.
Ad-Mad
Ad-Mad is a competition where the participants had to use their artistic and innovative dimensions to sell out different products and services. Ad mad was an event based on web series and marketing wherein participants had to guess brands from their logos, series from their famous places and much more. In the last round, the participants had to come up with a jingle to market abstract things like happiness. The teams had to combine creativity and marketing skills and prepare a unique advertisement of a product by impersonating a character that resonates with the product.
Marketing Mishap
Under Marketing mishap, participants were given actual marketing blunders of real companies that tarnished their reputation at some point.
The teams had to act as a PR division of the company and release press release statements which involved grilling questions by the audience and the judges who played the role of media. The teams were expected to cover up for their company’s blunder and whichever team gave the best cover up won the competition.
OUR SPONSORS
A GLIMPSE OF THE EVENT
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