2022 - 23
ELIXIR'23
ELIXIR'23, the third edition of the Annual Fest organized by the Marketing Society of Shaheed Bhagat Singh College, was held on the 13th and 14th of April. With a massive footfall of over 1400 participants, the event provided a platform for marketing enthusiasts to explore the limitless possibilities where innovation and creativity converged. A variety of fascinating competitions were offered that put the participants' marketing acumen and talents to the test:-
Flavoured Odds was an old-school Jeopardy-style game, whereas Mischief Managed blended the thrill of auctions with the enterprising skills of a critical thinker. Finally, Markwars consisted of a battle between two competing companies in a grand showcase of wit and corporate know-how.
The fest was jam-packed with small minigames, stalls and festivities as a regal exposition of our values and workings at marksoc.
These events were held under the moderation of reverend judges like:
Vishesh Chopra
Co-founder at BeUnic Web3 & Metaverse Consultant
Nimit Luthra
Founder & CEO
Stanlee India
Ankit Choudhary
Chatered Accountant
Umang Palriwal
Creative Director at Fomo
Aarushi Kapoor
Brand Marketer at Mamaearth
Taniya Dhirasaria
Founder & CEO at Zoe- Nutrition For Life
Mischief Managed
The "Mischief Managed" competition was created to motivate you to think imaginatively and develop truly amazing marketing efforts with the excitement of an auction, where the teams had experienced the scenario of real-life bidding. It was divided into three captivating rounds. The first round was an online quiz.
The second round included an auction phase in which the teams encountered a real-life bidding scenario. In the third round, we had a marketing pitch throughout which, the teams were tasked with selling an exceptionally challenging combination of product and country. For instance, T-shirts in Antarctica or shorts in chilly Canada.
Flavoured Odds
SBSC's marketing society held an event dubbed "Flavored Odds" that encouraged participants to mix unexpected culinary combinations. It was divided into three rounds, the first of which was completed online and the other two on campus.
Qualified teams from the first round advanced to the second phase, which included an offline Jeopardy game with multiple categories, each with questions escalating in difficulty and points increment, after which they were assigned a strange food combination (such as chocolate and momos) and a brand ambassador (Virat Kohli) based on the results of round two. They were then intended to sell the food combo using a brand ambassador with their potential skills.
Markwars
he essence of Mark Wars was to provide the teams with the opportunity to participate as real-world business entities competing against other companies in the same industry to prove they were the best. Only the teams that can shine by generating and delivering the greatest marketing pitch based on the organization and marketing strategy were named champions.
This competition had the objective of putting your creativity, planning, and execution skills to the test in a range of marketing-related sectors, including branding, advertising, market analysis, and more. To outperform their competitors and win over their target audience, each team had to create an excellent marketing plan.
OUR SPONSORS
A GLIMPSE OF THE EVENT
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