LIVE PROJECTS
This department aids in the creation of frameworks for live projects. It is also in charge of developing operational plans, marketing, and occasionally aiding in promotional activities. It also provides you with fieldwork knowledge as well as a practical understanding of how the marketing area operates.
INVESTMENT TREE CORP
We worked on a live project with Investment Tree Fincorp, a financial consulting firm that offers a variety of monetary services and the opportunity to find solutions concerning stock exchange and investments. Our role was to assist the organisation in broadening its reach. We held several brainstorming sessions and regular meetings with the ITF to improve their strategies.
METVY
Metvy is a tech startup that is developing a platform to enable face-to-face interaction between mutually interested outsiders in the same area based on their networking needs. We joined the organisation as an extended team, attending workshops and sessions on networking, entrepreneurship, marketing, and other business topics.
MY HOME CARETAKER
We worked on a live project with Myhomecaretaker (MHC), a services startup that offers cleaning services, meet-and-greet services and services for monetizing vacant properties. Our team's task was to assist this startup in establishing an online presence and raising awareness. We held multiple brainstorming sessions and regular meetings with MHC to improve their strategies. We launched its Instagram page, conducted research and assisted MHC in obtaining leads for prospective clients, and conducted a market survey via Google forms to assist MHC in gaining insights into what customers look for when availing services.
SHUBH INVESTING
Shubh investing is an initiative started by Delhi University students to make quality financial knowledge available to everyone and to raise awareness on all important investing topics.Members of Shaheed Bhagat Singh College's Marketing Society's live projects promoted Shubh investing through various marketing campaigns. We were in charge of coming up with ideas and creating timely posts for all of their social media handles in order to reach their target audience and increase traffic to their website. We also ran marketing campaigns via email marketing and WhatsApp broadcast.
UNLOCK.FIT
Unlock Fit, a prominent health firm specialising in generating personalised wellness reports based on DNA samples. With an extensive alumni network and a track record of working with renowned athletes like Virat Kohli. Throughout the project, we worked on two dynamic verticals: social media marketing (SMM) and outreach.
Verticals:
Social Media Marketing- Our primary objective was to enhance Unlock Fit's online presence and increase their visibility among the target audience. By implementing strategic tactics, the team aimed to amplify the reach of Unlock Fit's services and engage with potential customers effectively.
Outreach Vertical- We aimed to maximize the awareness of Unlock Fit's unique offerings. Through efficient and targeted outreach strategies, the team aimed to create widespread awareness about Unlock Fit's DNA-based wellness reports.
GrowDiesel
Growdiesel is a renewable energy exploration and production company dedicated to the causes of the environment, energy, and mass empowerment. We worked on their various verticals;
1. Partnership vertical
We collaborated with food outlets in Gaur City Mall, Noida, to separate and collect organic waste.
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2. Resident vertical
On World Environment Day, we organised public awareness campaigns and assisted Growdiesel in organising a recycling awareness event.
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3. Content and Marketing Vertical
We created social media posts for them in order to reach their target audience.
4. CSR vertical
Raised funds by connecting with CSR heads of India's top 100 companies and inviting them to participate in an impact podcast.
5. Delhi government verticals:
We worked with the New Delhi district magistrate and Growdiesel to spread awareness of single-use plastic.
Business Charcha
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Business Charcha, in partnership with Marksoc, is a platform that empowers aspiring entrepreneurs through virtual expert sessions. Our key verticals are:
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1. Adhyay Curriculum: Creating curriculum content for classes IX to XII in alignment with the New Education Policy, including research on EdTech platforms.
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2. SME Sourcing: Identifying and onboarding Subject Matter Experts (SMEs) through LinkedIn and developing services for them.
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3. Collaborations & Partnerships: Establishing strategic alliances with entrepreneurs and organizations for business success.
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4. Social Media Marketing: Designing posts and creating content for social media marketing.
Technocratiq Digital
Technocratiq Digital is a leading IQ-based Marketing, Sales, and IT solutions company specializing in the B.F.S.I, Healthcare, and Energy sectors. Our core verticals are:
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1. Design: Crafting tailored designs, including Instagram posts, one-pagers, and infographics for BFSI and Healthcare sectors.
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2. Content: Generating engaging articles for on-page and off-page presence, enhancing website visibility in BFSI and Healthcare sectors.
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3. Outreach: Implementing SEO strategies and conducting outreach activities like cold calling to boost visibility and growth for our clients.
Unnati
Unnati, a not-for-profit organization registered under the government of India, has been dedicated to the upliftment of youth in various sectors since its inception on 18th December 2016. Their mission is to provide free guidance to talented UPSC aspirants who lack the necessary resources to pursue their dreams.
Verticals:
This live project involves the collaboration of passionate individuals in different verticals, working towards a common goal:
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1. Content Curation: Responsible for creating engaging content and executing promotional campaigns.
2. Design Vertical: Tasked with transforming ideas into visually appealing designs and maintaining social media posts.
3. Outreach Vertical: Charged with promoting Unnati by engaging with Youth Parliament, debating, and MUN societies of colleges. Their responsibilities include social media marketing, email marketing, and WhatsApp marketing, among others.
Rrayze Business Solutions
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Rrayze, a prominent Business Consulting Company operating in 8 countries and 13 states across India, is renowned for its innovative and result-oriented approach. Their team of highly qualified professionals is dedicated to helping organizations of all sizes achieve their business goals.
Verticals: During the project, the work will be segmented into the following verticals:
1. Content Curation: Responsible for creating compelling content and executing promotional campaigns.
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2. Design Vertical: Tasked with transforming ideas into designs and maintaining social media posts.
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3. HR Vertical: Handles HR-related activities, including interview scheduling.
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4. Business Development: Manages business development activities, such as identifying corporate contacts on LinkedIn and making cold calls to them.