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MARKETORIALS


Ballots to Brands : Political origins of marketing mastery
FRAMING THE NARRATIVE Mankind and the existence of its desire to seek validation for its opinion has played a profound role in amplifying...
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Personalisation Marketing Redefining Connections in the Digital Age
HOW IT STARTED The landscape of the digital age is constantly changing, and in this scenario, businesses need to find new ways to connect...
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MINTING MILLIONS FROM PIXEL ECONOMY: How the attention markets are becoming cash cow for creators
INTRODUCTION What is Creator Economy? What is Personal Branding? What relevance do these concepts hold in our modern society? What makes...
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Every screening holds a meaning- The subtle strategy behind product placement
Excellence worn with Pride! Ever wondered why James Bond is always seen wearing an Omega or driving an Aston Martin? Well this is what...
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The Magic Of CGI In Ads: Creating Visual Spectacles That Engage And Inspire
CGI, or Computer Generated Imagery, uses cutting-edge software to create jaw-dropping visuals and dreamlike environments. By bringing...
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Money Titans: Are BlackRock and Vanguard Secretly Pulling the Strings of the World?
In the massive realm of global finance, where dollars and euros do their fancy dance, there are two mega players, that really stand out....
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Marketing Wars: Fast Food Titans vs. Quick Service Rivals Unveiled
FIRST THINGS FIRST: DECODING THE HISTORY Initially, the Indian economy was a traditional economy which preferred home cooked food but...
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Global Cultural Impact on India: Influences of American, Japanese, and South Korean Entertainment
One of the consequent effects of globalisation is the introduction of international entertainment media. In India, as a matter of fact in...
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Streaming Through The Multi-Verse of Spotify
SPOTIFY TEARED DOWN Spotify is the most popular audio-streaming subscription service in the world which offers users the opportunity to...
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