The Marketing Society at SBSC orchestrated a special event to commemorate the launch of Dr. Adheesh Budree's book 'Inheritance', featuring an exclusive interview with the esteemed University of Cape Town professor. The event drew a crowd of over 100 students, creating a vibrant and energetic atmosphere. Dr. Budree graciously shared valuable insights and advice for aspiring writers, delving into the nuances of book marketing. He also took the time to personally autograph copies of 'Inheritance', leaving a lasting impression on the intrigued students. This event not only celebrated the literary achievement but also enriched the students' understanding of the writing and publishing process.